What Are Social Media? Do You Need Them?

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses,organizations, communities, and individuals. These changes are the focus of the emerging field of technoself studies. Social media are different from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. Social media operates in a dialogic transmission system, (many sources to many receivers). This is in contrast to traditional media that operates under a monologic transmission model (one source to many receivers).

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What is Facebook?

Facebook is a social networking website that makes it easy for you to connect and share with your family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world’s largest social network, with more than 1 billion users worldwide.

What is Twitter anyway?

Twitter is an information network made up of 140-character messages called Tweets. It’s an easy way to discover the latest news related to subjects you care about.

Google+ (pronounced and sometimes written as Google Plus /ˈɡuːɡəl plʌs/) is a social network and social layer for google services[3][4] that is owned and operated by Google Inc.

Google+ launched in June 2011 as a social network. Features included the ability to post photos and status updates to the stream or interest based communities, group different types of relationships (rather than simply “friends”) into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums.

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Still thinking if you need social media?

If you are using it personally, you know your business need it.
If you personally don’t use any social media yourself, than it is time to wake up as your customers are using it. Stay connect with them.
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